Ford has been flooded with the bookings for Ecosport, its small SUV right from the day it was launched in June this year. In just two months time, the number of bookings have increased so much that now Ford has decided to stop booking for some time. This SUV has three different engine options, a 1.5 liter diesel, another 1.5 liter petrol and the famous 1 liter Ecoboost petrol engine.
In India, it is the diesel version that was expected to be the most preferred choice and the same has been the reality. Waiting periods have climbed to 8-12 months in different parts of the country. This is inspite of the fact that economy is in doldrums. The price of Ecosport is the biggest drawing factor and it is more attractive as no competition is neither present nor is likely to be seen in the near future. The gap between Ecosport and its rival Renault Duster is aroung 200,000 Rupees which is quite significant. Further, the soon coming Terrano from Nissan is not likely to be price competitive either.
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