Audi sold around 1,302,650 cars in 2011 which is its highest tally. It was better than its previous sales record by more than 210,200 units. The brand’s strong growth spanned all regions of the world: China became Audi’s biggest single market for the first time ever, with 313,036 vehicles delivered. In Europe, the Ingolstadt-based brand increased its unit sales by 12.1 percent to around 726,300 cars; it also achieved a growth rate well into double figures in the United States. Audi ended the past year with a new sales record in more than 50 markets.
Since the market launch of the new-generation A8 and A6 and of the A7 Sportback, more than one in four U.S. customers have opted for a full-size model. Within one year, Audi has thus increased the U.S. sales share of the top-end car lines by more than half. Across all models, Audi sold 117,561 automobiles in the United States last year, a further advance of 15.7 percent on the 2010 figure.
Worldwide, too, the full-size models were instrumental in driving Audi’s growth: Even before the appearance of the new-generation A6 in China, the sedan model’s biggest market, global sales of this car line rose by 12.2 percent to around 229,200 vehicles. The new A6 sedan appeared in its first markets in March, with the Avant, which is especially popular in Europe, following only in the fall. By contrast the A7 Sportback has now been on the market for its first full year, attracting over 31,300 customers worldwide. The brand with the four rings also increased its presence in the full-size category with the Q7, with sales up 21.4 percent on the previous year. Launched at the start of 2010, the brand’s flagship A8 model actually doubled its volume (+101 percent).
Source : Carwale
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