Honda is all set to become the
third biggest car maker in India, behind Suzuki and Hyundai. As per car sales
data for the month of June, Honda was behind the current No. 3 i.e. Mahindra
& Mahindra by just 464 units. While M & M sold 16780 units during this
month, Honda sold 16316 units. M & M is on a slightly declining path, with
its sales down 3 per cent compared to the same month last year, Honda sales
grew by 75 per cent on account of good sales of Amaze and City. Now, with Honda
Mobilio scheduled to be launched on 23rd July, company’s sales
figure are very much likely to surpass that of M & M.
Earlier, Honda had only
petrol cars to offer and could not sustain the onslaught by the diesel cars.
Its sales dwindled month after month and introduction of Jazz just proved to be
a disaster because of its price (Rs. 7 lakh), which was right according to the
product but people could not digest that a hatchback, a petrol hatchback could
be so pricey.
With Amaze, Honda brought
diesel engine and affordability for its customers. And that was a success. City
was another winning shot for Honda. And if priced right, Mobilio is likely to
be another hit from Honda.
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