Mahindra is going to re-open bookings for its superhit SUV 'XUV 500' from 8th June 2012. This vehicle was introduced by the company through selected dealers in 5 cities initially. Within a week of the launch it attracted around 8,000 bookings and soon waiting periods for this vehicle jumped many folds.
In the second phase the XUV500 was made available in 19 cities and saw an impressive 25,000 registrations. A lottery system, called “XUV500 Draw” was introduced to select 7,200 winners who would be allocated their new vehicles. This draw was introduced to deliver cars in a timely and transparent manner as Mahindra did not have a production line that could manufacture cars in such a huge number.
Now from the 8th of June 2012, customers would be able to book their XUV500 across the country from Mahindra showrooms.
In a press release, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said, “It has been an incredible journey so far for the XUV500 and we are pleased to take the product national. We have been inundated with requests for re-opening of bookings not just from existing cities but also from cities where the XUV500 was not available. Now that we have ramped-up our production capacity significantly, we are confident that we will be able to take care of the growing all-India demand for the XUV500.”
In order to meet the demands, Mahindra has ramped up the production capability to produce around 4000 units per month at its Chakan plant.
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